Celebrating Franklin County and Embracing the Future of SEO at the VISIT FLORIDA Governor’s Conference
At Tidemark Marketing, we believe in the power of combining strategy, creativity, and connection. This year’s VISIT FLORIDA Governor’s Conference on Tourism was a perfect example of why we love what we do. It was a week filled with celebration, learning, and inspiration.
A Proud Moment for Franklin County
One of the highlights of the conference was celebrating our client, Florida’s Forgotten Coast, as the Franklin County Tourist Development Council received a Henry Award for the Forgotten Coast Mobile App Re-Imagined. This award is the highest honor for marketing excellence in Florida tourism, and seeing Franklin County recognized on this stage was a proud and unforgettable moment. Representing our home, Franklin County, made the honor even more meaningful.
Insights from Governor DeSantis and Industry Leaders
The conference offered so much more than celebration. We had the unique opportunity to hear directly from Governor Ron DeSantis, who spoke on the importance of tourism as one of Florida’s leading economic drivers.
In addition to the Governor’s address, we connected with a wide range of leaders across the tourism and hospitality industry. Conversations with peers, marketing experts, and destination managers provided valuable perspectives on what is working right now in tourism marketing and where the industry is headed. Each keynote and breakout session sparked new ideas and inspired strategies we are excited to bring back home.
AI and the Future of SEO
One of the most impactful sessions was the AI SEO workshop led by Beeby Clark+Meyler (BCM). Ken Schaefer and Amy McClain-Ponder delivered an engaging talk on how artificial intelligence is shaping the future of search engine optimization. They shared how VISIT FLORIDA is already leveraging AI technology to enhance its SEO strategy, offering practical takeaways for how destinations and businesses can prepare for the changes ahead.
The key message was clear: AI is not just an emerging tool. It is already transforming the digital marketing landscape, redefining how we approach content, search, and visibility online. Staying ahead of these changes will be essential for continued success.
A Beautiful Stay at the Omni Resort
Our time at the Omni Resort at ChampionsGate added an extra layer of enjoyment to the VISIT FLORIDA Governor’s Conference. From the moment we arrived, the property impressed us with its attention to detail and welcoming atmosphere. The resort grounds were beautifully landscaped, with winding brick pathways, lush greenery, and sparkling pools that created a sense of relaxation even during a busy conference schedule.
The Villas were spacious, exceptionally clean, and thoughtfully designed for comfort, making it easy to recharge at the end of each day. Every interaction with the resort staff reflected genuine southern hospitality, and the quality of service enhanced the entire experience.
One of the most unexpected and delightful moments happened right in the Omni parking lot, where a baby bunny appeared and brought an instant smile. That small surprise became a reminder to pause, find joy in the unexpected, and appreciate the simple moments that make each experience memorable.
Looking Ahead
We returned home to Franklin County inspired, proud of the recognition our community received, grateful for the knowledge shared, and excited to apply these insights in our work.
At Tidemark Marketing, it is always our honor to represent Franklin County, and to help local businesses rise above the tide with strategy, creative storytelling, and results-driven marketing.
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