About Tidemark
Helping regional businesses become more trusted, visible, and valuable through refined branding and strategic market positioning. We combine thoughtful strategy, polished execution, and real partnership to help businesses build long-term trust and stronger market presence.
Our Commitment to Excellence
Thoughtful Strategy. Refined Execution.
At Tidemark Marketing, we believe effective marketing begins with understanding.
Understanding your business.
Understanding your market.
Understanding how you want to be perceived.
We work closely with our clients to create branding and marketing that feels intentional, professional, and aligned with their long-term goals. Every recommendation, design decision, and strategy is approached thoughtfully, balancing aesthetics, clarity, functionality, and real business objectives.
Because strong marketing is not about doing everything. It is about doing the right things consistently and well.
We work with hospitality brands, tourism organizations, real estate companies, local governments, and businesses where reputation and perception directly influence growth.
We are proud to work with businesses and organizations that care deeply about the quality of what they do and the reputation they build. Whether you are strengthening an established brand or preparing for your next stage of growth, Tidemark Marketing exists to help businesses build stronger market presence with clarity, professionalism, and thoughtful strategy.
Your Partners in Success
Meet the Team
Sterling Kendrick
Sterling Kendrick has been building for the web since the early 2000s, bringing more than two decades of experience in development, infrastructure, and digital systems.
As the technical lead behind Tidemark Marketing, Sterling specializes in creating websites and digital platforms that are not only visually refined but fast, reliable, and built to perform long-term. His expertise spans full-stack development, server optimization, website performance, hosting infrastructure, and custom functionality.
Known for his calm problem-solving approach and attention to detail, Sterling combines deep technical knowledge with practical business understanding. He believes strong digital experiences should feel seamless to the user while remaining stable, secure, and thoughtfully engineered behind the scenes.
Tana Kendrick
Tana Kendrick has been immersed in digital marketing and design for more than twenty years, combining creative direction with strategic brand positioning. What began as a fascination with website design during the early days of the internet evolved into a career focused on helping businesses present themselves with greater clarity, professionalism, and confidence.
Tana specializes in branding, visual direction, messaging, and market positioning, with a strong focus on how perception influences trust and connection. She is known for her intuitive design sense, refined aesthetic perspective, and ability to translate complex ideas into marketing that feels polished, intentional, and human.
Her approach blends strategy with emotional intelligence, helping businesses strengthen not only how they look, but how they are remembered.
Jaylynn Boone
Since joining Tidemark Marketing in 2017, Jaylynn Boone has played an essential role in keeping projects organized, communication clear, and client experiences seamless.
As Director of Operations, she oversees the day-to-day coordination behind websites, marketing initiatives, content management, advertising campaigns, and ongoing client support. Her ability to balance strategy, organization, and attention to detail helps ensure projects move forward smoothly and efficiently.
Jaylynn is known for her reliability, thoughtful communication, and steady approach to problem-solving. She brings structure and consistency to every stage of the client experience, helping businesses feel supported and cared for throughout the process.
Our Story
Built Through Resilience. Refined Through Experience.
Tidemark Marketing began in 2004 as a small website business built after hours while raising a young family on Florida’s Forgotten Coast. At the time, we were simply drawn to the possibilities of technology and design. One of us focused on development and systems. The other focused on visual communication and user experience. What began as a side business gradually evolved into a long-term commitment to helping businesses grow and adapt in a changing digital world.
In 2007, when the mortgage crisis disrupted careers and businesses across the country, our side business became our full-time path forward. Like many small business owners during that time, we learned quickly what it meant to adapt, solve problems, and build something sustainable through uncertainty. Those early years shaped the way we still operate today.
We spent countless hours working alongside local business owners, learning how different industries grow, how reputation influences success, and how thoughtful marketing can help businesses create trust and long-term visibility.
As the digital world evolved, so did we. What began as website development expanded into strategic branding, digital marketing, market positioning, and long-term growth partnerships. Over time, we realized our greatest value was never simply building websites or managing marketing campaigns. It was helping businesses present themselves with greater clarity, professionalism, and confidence.
For more than two decades, we have partnered with businesses throughout North Florida and beyond, helping organizations strengthen their presence in ways that feel intentional, refined, and authentic to who they are.
Today, Tidemark Marketing continues to evolve with the same values that shaped us from the beginning:
- Thoughtful strategy
- Strong relationships
- Clear communication
- Refined execution
- Deep respect for the communities we serve
We believe good marketing is not about chasing attention. It is about building trust, shaping perception, and creating a presence people remember long after the first impression.
New Website Launch: Robinson Real Estate Company
We’re excited to announce the launch of the newly redesigned Robinson Real Estate Company website. A trusted name on Florida’s Forgotten Coast, Robinson Real Estate Company helps buyers and sellers navigate the real estate market while also offering a carefully curated collection of Apalachicola vacation rentals that capture the charm…
Ready to Elevate Your Business?
You’ve built something worth being known for. We help regional businesses become more trusted, visible, and valuable through refined branding and strategic market positioning.