About Tidemark
Tidemark is a Northwest Florida marketing agency helping established businesses strengthen their brand, sharpen their strategy, and build a stronger market presence. For more than 20 years, we’ve brought strategy, creative, technology, and execution together to help businesses market themselves with greater clarity, consistency, and purpose.
Built on Strategy. Driven by What’s Next.
Your Business Has Grown. Your Marketing Should, Too.
At Tidemark, we believe effective marketing begins with understanding.
Understanding your business.
Understanding your market.
Understanding where you are today and where you want to go next.
As businesses grow, marketing often becomes fragmented. A website no longer reflects the caliber of the company. Branding becomes inconsistent. Content lacks direction. Advertising happens without a larger strategy. Different pieces are being handled, but no one is looking at the whole picture.
That’s where Tidemark comes in.
We bring branding, websites, content, digital marketing, and strategy together around your larger business goals, helping you make smarter marketing decisions and build consistent momentum in the marketplace.
Because strong marketing isn’t about doing everything. It’s about knowing what matters, doing it well, and making sure every piece is working toward the same objective.
We are proud to work with businesses and organizations that care deeply about the quality of what they do and the reputation they build. Whether you are strengthening an established brand or preparing for your next stage of growth, Tidemark Marketing exists to help businesses build stronger market presence with clarity, professionalism, and thoughtful strategy.
Your Partners in Success
Meet the Team
Sterling Kendrick
Sterling Kendrick has been building for the web since the early 2000s, bringing more than two decades of experience in development, infrastructure, and digital systems.
As the technical lead behind Tidemark Marketing, Sterling specializes in creating websites and digital platforms that are not only visually refined but fast, reliable, and built to perform long-term. His expertise spans full-stack development, server optimization, website performance, hosting infrastructure, and custom functionality.
Known for his calm problem-solving approach and attention to detail, Sterling combines deep technical knowledge with practical business understanding. He believes strong digital experiences should feel seamless to the user while remaining stable, secure, and thoughtfully engineered behind the scenes.
Tana Kendrick
Tana Kendrick has been immersed in digital marketing and design for more than twenty years, combining creative direction with strategic brand positioning. What began as a fascination with website design during the early days of the internet evolved into a career focused on helping businesses present themselves with greater clarity, professionalism, and confidence.
Tana specializes in branding, visual direction, messaging, and market positioning, with a focus on how perception influences connection. She is known for her intuitive design sense, refined aesthetic perspective, and ability to translate complex ideas into marketing that feels polished, intentional, and human.
Her approach blends strategy with emotional intelligence, helping businesses strengthen not only how they look, but how they are remembered.
Jaylynn Boone
Since joining Tidemark Marketing in 2017, Jaylynn Boone has played an essential role in keeping projects organized, communication clear, and client experiences seamless.
As Director of Operations, she oversees the day-to-day coordination behind websites, marketing initiatives, content management, advertising campaigns, and ongoing client support. Her ability to balance strategy, organization, and attention to detail helps ensure projects move forward smoothly and efficiently.
Jaylynn is known for her reliability, thoughtful communication, and steady approach to problem-solving. She brings structure and consistency to every stage of the client experience, helping businesses feel supported and cared for throughout the process.
Local Experience. Regional Perspective.
20+ years of helping businesses move forward
Tidemark was built on Florida’s Forgotten Coast, where relationships, reputation, and doing good work still matter.
Today, we bring that same approach to established businesses and organizations throughout Northwest Florida, combining more than two decades of experience with a forward-looking approach to strategy, creative, and digital marketing.
We work with businesses and organizations that care deeply about the quality of what they do and the reputation they build. From hospitality and tourism to real estate, professional services, local government, and growing regional businesses, our best partnerships are with clients who value thoughtful strategy, strong creative, and long-term results.
Whether your marketing needs to catch up with the business you’ve already built or you’re preparing for your next stage of growth, Tidemark is here to help you move forward with clarity, confidence, and momentum.
New Website Launch: Robinson Real Estate Company
We’re excited to announce the launch of the newly redesigned Robinson Real Estate Company website. A trusted name on Florida’s Forgotten Coast, Robinson Real Estate Company helps buyers and sellers navigate the real estate market while also offering a carefully curated collection of Apalachicola vacation rentals that capture the charm…
Ready for What's Next?
You’ve built a strong business. Now let’s build the strategy, presence and momentum to take it forward.