About Tidemark
Ready to elevate your business? For nearly 20 years, we have been helping local businesses grow through strategies that make brands seen, trusted, and unforgettable.
Our Commitment to Excellence
The Tidemark Difference
At Tidemark Marketing, we believe growth happens when creativity meets strategy. We work side by side with our clients to understand their goals, their challenges, and their vision for the future. Every solution we create is tailored to help local businesses thrive, blending innovative ideas with proven methods to achieve measurable results.
You Can Rely on Our Experience – Nearly 20 years in business means we bring proven expertise and local insight to every project.
Results That Matter – From increased visibility to higher conversion rates, we focus on strategies that make a real difference.
Your Success is Our Success – We listen, learn, and tailor every solution to match your vision for success.
Creative & Strategic Excellence – Our approach blends fresh, innovative ideas with a proven framework for business growth.
We are proud to serve the hardworking entrepreneurs of North Florida who are committed to growing their businesses while staying true to their values. Whether you are building a brand from the ground up or looking to enhance your digital presence, we can help you navigate the path to success.
Because we measure our success by the success of our clients, everything we do is designed to help your business grow.
Work with a team that is fully invested in your success. We build trusted brands with strategies for sustainable growth, helping you increase visibility, reach the right audience, and achieve results that matter.
Your Partners in Success
Meet the Team

Sterling Kendrick
Co-founder of Tidemark Marketing, Sterling Kendrick has been shaping the online world since the early 2000s. With more than two decades of experience as a full-stack developer, he knows how to make technology work seamlessly from the behind-the-scenes programming to the details users see and love.
Sterling’s talent goes far beyond writing code. He is an expert at optimizing websites and servers so they are fast, reliable, and built to last. Known for his problem-solving skills and collaborative approach, Sterling blends technical know-how with practical strategy to create solutions that are functional and thoughtfully designed for each client’s goals.

Tana Kendrick
For Tana Kendrick, co-founder of Tidemark Marketing, building websites started as a creative outlet back in middle school during the height of the dot-com boom. That spark turned into a lifelong passion, leading to more than 20 years of hands-on marketing experience.
Tana is driven by a mix of creativity, strategy, and a genuine commitment to her clients’ success. She is known for her intuitive design sense, attention to detail, and ability to translate ideas into marketing that feels fresh, polished, and effective. Whether she is refining a brand’s voice or shaping an entire online presence, Tana’s goal is always the same: to help businesses stand out and thrive.

Jaylynn Boone
As Director of Operations at Tidemark Marketing, Jaylynn Boone keeps projects moving with precision, creativity, and care. Since joining the team in 2017, she has helped businesses strengthen their digital presence through smart strategy, engaging content, and results-driven campaigns.
Jaylynn’s expertise spans social media, website performance, email marketing, advertising, and more, but her real gift is bringing all the moving parts together into one smooth and effective plan. Organized, resourceful, and client-focused, she makes sure every detail is handled so businesses can focus on what they do best.
Our Story
Built by Determination, Elevated by Vision
In 2007, with a newborn in our arms and an uncertain future ahead, we found ourselves at a crossroads. The subprime mortgage crisis had hit hard, and like so many others, we lost our day jobs overnight. Up until then, our website agency had been a side business, something we started in 2004 and worked on late at night, fueled by passion and the hope that one day it could be more. Suddenly, that one day became today. We had no choice but to turn our small venture into our full-time livelihood.
We had always been drawn to the possibilities of technology. One of us specialized in back-end development, building the invisible structures that make websites run seamlessly. The other had a gift for front-end design, creating digital experiences that were both visually appealing and easy to navigate. Together, we had the skills. Now we had to prove we could build something lasting.
At that time, many local businesses still relied on word-of-mouth and outdated advertising. Few recognized the value of a professional website, and even fewer had the time or know-how to create one. We saw that gap and knew we could fill it. With nothing to lose and everything to gain, we poured our energy into meeting with business owners, explaining the power of an online presence, and delivering websites that helped them reach new customers and grow.
Those early years were filled with long days, late nights, and a relentless drive to earn trust and build a reputation. Bit by bit, businesses began to see results. Clients were not just getting websites; they were gaining tools that helped them expand, attract new customers, and thrive in a shifting economy. Word spread, and what began as a means of survival quickly became a growing business.
As our family grew, so did our company. What started as a necessity evolved into a full-service marketing agency with a mission to help businesses elevate. We expanded beyond website development, offering complete marketing solutions that blend creativity with strategy while staying true to our original vision: marketing should be a partnership, not just a service.
For more than two decades, we have helped businesses establish their presence, tell their stories, and grow in ways they never imagined. Today, Tidemark Marketing stands as a testament to resilience, innovation, and the belief that challenges can be the greatest catalysts for success. Just as the highest tides lift everything they touch, we help businesses rise, guiding them to new heights with strategy, creativity, and a deep understanding of what makes them unique. When the tides change, it is not only about staying afloat. It is about learning how to rise.
Embracing Change: Our Journey from 2K Web Group to Tidemark Marketing
In business, change is not just inevitable. It is essential. The way we work, the tools we use, and the needs of our clients are always evolving. To keep delivering our very best, we have to evolve too. Today, we are excited to share a transformation that reflects our growth…
Ready to Elevate Your Business?
Let’s create a brand that is seen, trusted, and unforgettable. Click here to find out if we are the right fit and take the first step toward growing your business.